Monday, March 19, 2007

Cyberpolitics and the YouTube Generation

It may be the most stunning and creative attack ad yet for a 2008
presidential candidate -- one experts say could represent a watershed moment in
21st century media and political advertising.

Yet the groundbreaking href="">74-second pitch for Democratic
Illinois Sen. Barack Obama
, which remixes the classic "1984" ad that
introduced Apple computers to the world, is not on cable or network TV, but on
the Internet.

And Obama's campaign says it had absolutely nothing to do with the video that
attacks one of his principal Democratic rivals, New York Sen. Hillary Clinton.
Indeed, the ad's creator is a mystery, at least for now.

The compelling "Hillary 1984" video recently introduced on YouTube represents
"a new era, a new wave of politics ... because it's not about Obama," said Peter
Leyden, director of the New Politics Institute, a San Francisco-based think tank
on politics and new media. "It's about the end of the broadcast era."

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